Locate your core consumers, who they are, where they live, and where they want to shop. Build distribution and sales together with Sales and Marketing talking the same language. Identify opportunity for further growth building core “mental and physical availability (Ehrenburg key objective).
Understand the contribution of your products to the category and the way your brands trend. Do they need more space, will they justify greater distribution.
Track the key promotion measures – do your brands have the promotion stock they need to support your core stores that can give you multiple uplifts. Is your launch proceeding as it should?